Our market offers an invaluable opportunity to gain maximum exposure for your business and to engage directly with your target audience. The market has been created to meet an increasing demand from indie designers and artisans, to access an upmarket, boutique, event to promote and sell their wares, alongside other like-minded, talented business people. We are looking for unique Australian designers who aren’t scared to break generic moulds and love seeing their product discovered amongst the diverse, exceptional and stylish.
FREQUENTLY ASKED QUESTIONS
Where is Allie's Attic?
Allies Attic is located in the heart of the Sutherland Shire, approximately 30 minutes drive from both Sydney city and Wollongong. The market is located at Cronulla Sharkies in the SummerTime Bar, which is large and open and opens up to a lovely outdoor area. Allies Attic Market is designed to attract families from all over Sydney and surrounding regional areas. Aside from our fantastic showcase of indie designers and artisans, there is a festival buzz, with live music, a sausage sizzle and a children’s activity area fully supervised by qualified professionals. At Cronulla Sharkies you can also enjoy a delicious meal in the Brasserie, or a light snack or scrumptious cake from the Coffee Shop. All within short walking distance from the SummerTime Bar (so refreshments can be obtained quickly and easily).Application Process Each market involves a fresh round of applications, to ensure that Allies Attic continues to provide a variety of designers and handcrafted products, the highest quality and a unique experience. As such, even if you have exhibited previously with Allies Attic, you will be required to complete the application process for each subsequent market that you wish to attend. Each application round opens approximately 8 weeks prior to the market date. Applications are open for approximately 2 weeks, and the Stallholder Listing will be announced approximately 4 weeks prior to the market date. Applicants are to complete the following form, and provide photographic representation of the product they intend to exhibit.
Stallholder Selection Criteria
Allies Attic is a boutique market for the yummy mummy with style, and as such, our target market is women who value sophisticated and stylish lifestyle products, including home wares, textiles, accessories and fashion, for themselves and their family. Allies Attic seeks to showcase the best of Sydney’s indie designers and artisans, who lovingly create pieces that are unique and of the highest quality. Our designers are dedicated in the process of developing their label and growing their business. Allie’s Attic will consider stall holder applications with the following criteria in mind:
■All products are to be designed in Australia with preference given to handcrafted items of original and unique design directly manufactured by the applicant, or within Australia on behalf of the applicant.
■Suitability of company & product with the Allies Attic brand and market in mind
■Level of existing products under the same category choice
■Value for money
■Professional store presentation
■Professional ethics, integrity & etiquette.
Event Marketing
At the completion of the Application Process, all successful Stallholders will be listed on the Allies Attic blog, with a photograph and link to each stallholders own website/blog. A Press Release will be distributed to relevant media outlets, including online blog/review sites, Sydney newspapers and national women’s, lifestyle and children’s magazines. An Allies Attic brochure will be distributed throughout Sydney. In the fortnight prior to the event, Allies Attic Market Date will be advertised on digital boards and banners in the Sutherland Shire, and Allies Attic delegates will do a face-to-face brochure/flyer distribution at local shopping centres and busy gatherings.
Are Our Markets Indoors Or Outdoor Venues?
Both! Our Sutherland location caters to both indoor and outdoor. If you are booked in for an outdoor stall please note we do operate in wet weather and you will need to bring your wet weather gear for your stall should you think it may rain on the day. As they say, the show must go on. Please note, we do not refund monies paid for stall hire due to adverse weather which is out of our control.
